Questions? Call or text. 
Start with this 3-minute survey.

Best Buy Now Sells Hearing Aids - What You Need to Know

November 13, 2024
Blake Cadwell
Written by
Blake Cadwell
Blake Cadwell

Blake Cadwell is a hearing aid wearer and co-founder at Soundly. He regularly tests and reviews hearing technology to share his experience with Soundly’s readers. Blake's research and perspectives have been featured in the The New York Times, Washington Post, LA Times, AARP and FastCompany.

Soundly Staff
Reviewed by
Soundly Staff
Soundly Staff

Soundly conducts in-depth research to guide prospective hearing aid wearers. Our work is funded through reader support. When you buy through our links, we may earn a commission.

Best Buy Now Sells Hearing Aids - What You Need to Know

November 13, 2024
Blake Cadwell
Written by
Blake Cadwell
Blake Cadwell

Blake Cadwell is a hearing aid wearer and co-founder at Soundly. He regularly tests and reviews hearing technology to share his experience with Soundly’s readers. Blake's research and perspectives have been featured in the The New York Times, Washington Post, LA Times, AARP and FastCompany.

Soundly Staff
Reviewed by
Soundly Staff
Soundly Staff

After 50+ years of FDA regulation, hearing aids have made the leap to consumer technology. In Ocrtober 2022, the FDA released a long-awaited ruling that minted a new class of over-the-counter (OTC) hearing aids.

The FDA's goal was to increase access and decrease the $4,500 national average cost for a pair of hearing aids.

Best Buy was one of the first major retailers to announce a serious effort to bring OTC hearing aids to their customers online and in-store.

The move makes sense because of Best Buy's long-time leadership position as a technology + customer service brand. In 2002 the 40-year-old retailer purchased Geek Squad, which has become an iconic service provider for older adults with tech needs.

Starting in late 2022 Best Buy made OTC hearing aids available through their online shop and in over 300 physical stores around the country. These are some of the top products carried by Best Buy. 👇

Why Trust Soundly
+
  • 50+ hearing aid brands reviewed and rated by our team of hearing aid wearers and audiologists
  • 200+ hours each month spent researching brands and care options
  • 100% independently owned and operated

We launched Soundly.com in 2022 to create a better starting point for the hearing health experience.

Instead of selling hearing aids directly, we spend our time reviewing products, publishing clearly organized information, and building modern tools to make the process of accessing hearing health easier. Learn more.

Our work is funded through reader support. When you buy through our links, we may earn a commission. Read more about our research process here.

Key Takeaways
+
Why Trust Soundly
+
  • 50+ hearing aid brands reviewed and rated by our team of hearing aid wearers and audiologists
  • 200+ hours each month spent researching brands and care options
  • 100% independently owned and operated

We launched Soundly.com in 2022 to create a better starting point for the hearing health experience.

Instead of selling hearing aids directly, we spend our time reviewing products, publishing clearly organized information, and building modern tools to make the process of accessing hearing health easier. Learn more.

Our work is funded through reader support. When you buy through our links, we may earn a commission. Read more about our research process here.

Featured in this article

Affordable and Flexible
Lexie B2+ Powered By Bose
$999
Sam's Club Partnership
Engage From Lucid Hearing
$799
Best Product Design
Eargo
$1,650 - $2,950
Best Telehealth
Jabra Enhance Select
$1,195 - $1,995
Most Affordable
Go Hearing
$299
Best In Ear OTC
Sony CRE-C20
$999
Headphone Hearing Aid Crossover
Sony CRE-E10 Hearing Aids
$1,099
No items found.
Affordable and Flexible
 

Lexie B2+ Powered By Bose

Lexie B2+ Powered By Bose

$999
  • Self-fit with the Lexie app, adjusting treble, bass, and directionality.
  • Rechargeable with 18-hour wear time and an on-the-go charging case.
  • Bluetooth streaming for calls on both iOS and Android.
  • On-demand support from Lexie hearing experts for setup and care.
  • 8.6
    Good
    257 reviews
    257 reviews
    Watch a Video
    Why We Picked It
    +

    Lexie leads the OTC hearing market in volume, with wide availability in pharmacies and strategic partnerships that make it highly accessible. Here’s why it stands out:

    1. User-Friendly App with Extensive Adjustments: Lexie’s app offers near-limitless adjustment options, ideal for users who want full control over their sound quality.
    2. Top-Notch Customer Service: Lexie excels in customer support, allowing users to connect quickly through the app for any assistance needed.
    3. Soundly Extras: Purchasing Lexie hearing aids through Soundly includes a complimentary audiology setup call, ensuring you start with a perfectly tailored fit.
    What Users Say
    +

    Ease of Use and Setup

    • Cindy B. – "After a lot of research on OTC hearing aids for my moderate hearing loss, I chose Lexie B2 Plus. I wanted rechargeable hearing aids that would link to my iPhone, and the price was affordable...One of the most exciting experiences I’ve had was hearing the birds in my backyard! It was almost completely quiet without them on."
    • William – "These Lexie B-2's were easy to adjust per the app and proved to be superior to the more expensive ones, plus no trips to the doctor every week or so."

    Sound Quality and Listening Experience

    • Faith Li – "The Lexie B2 hearing aid doesn't get time to charge as I just love wearing them. I am grateful for the gift of hearing and that I no longer miss out on the moments."
    • Listener T. – "The sound quality through the aids was fine, once I had them set appropriately. The noisy room filter allowed me to focus on the person in front of me in a restaurant."

    Affordability and Value

    • Carolyn – "I kept putting off getting hearing aids because they are so expensive and my insurance doesn’t cover them. Once the audiologist mentioned the high quality, I looked into them...What a difference they have made!"
    • Kyle, MD – "The Lexie B2 Plus hearing aids are very good introductory hearing aids...The sound quality is excellent and extremely natural."

    Challenges

    • DJR-NJ – "Customer service and support were excellent! Unfortunately, I was unable to wear the devices because the wires were too short. They did respond quickly to my calls and sent the longest wires they make, but I still couldn't wear them long enough to judge their performance."
    • James - "Android App on my phone kept dropping connection with the Lexie hearing aids. The app was more consistent on my iPad"
    • Shopper A - "Android phone tries to play audio through hearing aids with No Way To Turn it off unless it's a phone call. Otherwise, you must turn your media volume off. Phone call through hearing aids mutes your microphone so caller can't hear you."
    Pros & Cons
    +
    Pros 👍
    • Strong underlying technology
    • Self-fitting using the Lexie app
    • Affordable and rechargeable
    Cons 👎
    • Only comes in one color
    • Not for those with severe hearing loss
    Soundly Scorecard
    +
    Hearing Loss Level 🔊
    Mild - Moderate
    • Lexie B2 Plus - Powered by Bose is an OTC product appropriate for mild-moderate hearing loss levels
    • If you have more significant hearing loss you might consider local or Telehealth care. Read more about prescription Vs. OTC hearing aids here
    Care Type 🏥
    Over-The-Counter
    • Available for purchase online or at retail stores like Walgreens and Best Buy
    • Does not require a prescription from a doctor
    • Customize your hearing aids with an onboard hearing test and app-controls
    Sound Quality 🔊
    Strong in Background Noise
    • Lexie B2 Plus Powered by Bose is among our top-rated OTC hearing aids for overall value
    • Technology from Bose does a great job managing background noise
    Comfort 🦻
    Very Comfortable For All-Day Wear
    • Comfortable receiver-in-canal style is great for all day wear
    Style  💫
    Behind The Ear
    • Sits behind the ear with a receiver (speaker) that reaches into the ear canal
    • The form factor of Lexie B2 Plus Powered By Bose is comparable to leading prescription hearing aids
    • Only available in grey
    Battery 🔋
    Rechargeable
    • Lexie B2 Plus Powered by Bose comes with rechargeable batteries and a portable recharge case
    • 18 hours of wear on a single charge
    • New recharge case carries an additional 18 hours of portable charge (without being plugged in)
    Connection 📡
    Bluetooth Available
    • Lexie B2 Plus Powered by Bose added Bluetooth streaming for iPhones in 2023 and now with compatible Android™ devices
    • Refer to the FAQs at LexieHearing.com to check if your Android™ device is compatible.
    • Lexie B2 Plus Powered by Bose uses Apple's MFi protocol for connection
    • Streaming functionality is designed for phone calls. While music and media streaming is possible, it is not optimal.
    Dexterity Level 🤏
    Average
    • Lexie B2 Plus Powered by Bose is reasonably easy to handle but does require the wearer to place the hearing aid behind their ear and insert the receiver into the ear (consistent across all behind-the-ear styles)
    Waterproof Level 💦
    IP57
    • Lexie B2 Plus Less waterproof than industry leaders but still sweat and moisture resistant
    App features 📱
    Has An App
    • Take an onboard hearing test to customize your hearing aids
    • Adjust directionality between “Everywhere” and “Front” modes so you can choose between hearing sounds around you or the sound that’s in front of you
    • Manually customize treble/bass, volume and programs
    Sam's Club Partnership
     

    Engage From Lucid Hearing

    Engage From Lucid Hearing

    $799
    • Trusted brand supplying Sam’s Club hearing centers
    • Engage model offers strong Bluetooth connectivity and Android/iPhone streaming
    • Purchase online, self-program with Lucid app, and access free Sam’s Club adjustments
    • Priced competitively at $799 per pair with rechargeable, Bluetooth, and custom-fit features
    6.2
    Average
    194 reviews
    194 reviews
    Watch a Video
    Why We Picked It
    +

    Lucid Engage may not have the brand recognition of OTC giants like Bose or Sony, but it’s one of the most feature-rich hearing aids on the market. Here’s why it stood out to us:

    • Solid Technology: Lucid Engage offers rechargeable batteries and Bluetooth streaming on both iPhone and Android, making it a versatile choice for tech-savvy users.
    • Convenient Support: With a long-standing partnership with Sam’s Club, Lucid provides free in-person support at over 500 Sam’s Club clinics, a unique advantage that ensures users have easy access to help if they need it.
    • User-Friendly Customization: Lucid’s smartphone app (and Lucid shape feature) allows users to adjust settings for their specific hearing loss, making personalization simple and accessible.

    Lucid Engage combines strong features with a reliable support system, making it a solid choice for users with mild-moderate hearing loss.

    What Users Say
    +

    Improved Hearing Quality: Many users report a noticeable improvement in hearing quality, with better clarity in both everyday situations and noisy environments. They feel more engaged in conversations and social events with enhanced sound.

    • "As soon as I took my evening walk with my dog, I could hear the crickets, the water running in the creek, and the leaves rustling in the woods among others nature sounds that I had forgotten about. They also work well when my wife talks, and even in a group setting in a restaurant." - Mark R.

    Great Value for Price: Lucid Engage users appreciate the value they get for a fraction of the cost of traditional hearing aids. The affordability, combined with the robust smartphone app, is a strong draw.

    • "The lucidshape app enables user to program the hearing aids for your specific hearing frequency deficiency. They are awesome!I was able to set them up better then the past audiologists ever did in the past. Also there customer support is staffed by experts in the U.S. who take the time to LISTEN to customer issues. Louis is a great support person. Thanks Lucid for providing a cost effective solution to my hearing loss." - William S.

    Technical Limitations: Some users report issues with connectivity on certain phones, particularly when switching from Android to iOS, or needing to re-pair the device often.

    • "I tried to connect them to my iPhone to listen to a podcast, and they couldn’t maintain a connection." - Joy C.
    • "These connected for a while... maybe two months. But then they started to lose Bluetooth connectivity. It started with sound dropping out unexpectedly from one ear." - Jax
    Pros & Cons
    +
    Pros 👍
    • Great overall value for the price
    • Bluetooth streaming for iPhone and Android
    • Rechargeable
    • Self-fit
    Cons 👎
    • Packaging and recharge case are less sleek than Sennheiser and Sony
    • Some users report issues with the app and streaming
    Soundly Scorecard
    +
    Hearing Loss Level 🔊
    Mild - Moderate
    • Lucid Engage is an OTC product appropriate for mild-moderate hearing loss levels
    • If you have more significant hearing loss you might consider local or Telehealth care. Read more about prescription Vs. OTC hearing aids here
    Care Type 🏥
    Over-The-Counter
    • Available for purchase online or at retail stores like Walgreens, Best Buy and Sam's Club
    • Does not require a prescription from a doctor
    • Customize your hearing aids with an onboard hearing test and app-controls \
    • Optional upgrade to a prescription device at a local Lucid Hearing center (inside Sam's Club)
    Sound Quality 🔊
    Average in Background Noise
    • Lucid offers strong underlying technology based on over a decade of manufacturing for Sam's Club
    • Lucid Engage is slightly less effective than leading prescription devices in background noise (Engage is also significantly more affordable)
    Comfort 🦻
    Very Comfortable For All-Day Wear
    • Comfortable receiver-in-canal style is great for all day wear
    Style  💫
    Behind The Ear
    • Sits behind the ear with a receiver (speaker) that reaches into the ear canal
    • The form factor of Lucid Engage is comparable to leading prescription hearing aids
    • Available in gray, black and beige
    Battery 🔋
    Rechargeable Or Disposable
    • Lucid Engage comes with rechargeable batteries or non-rechargeable batteries (for a lower cost)
    • The rechargeable model comes with a convenient portable, conduction-based recharge case
    • 30 hours of wear on a single charge
    • Disposable battery options use a size 312 battery (lasts for 7-10 days)
    Connection 📡
    Bluetooth Available
    • Lucid Engage lets you choose between Android and iPhone streaming at purchase
    • Lucid Engage is our top choice for OTC hearing aids that stream Bluetooth
    • Both the rechargeable and non-rechargeable versions come with streaming capabilities
    Dexterity Level 🤏
    Average
    • Lucid Engage is reasonably easy to handle but does require the wearer to place the hearing aid behind their ear and insert the receiver into the ear (consistent across all behind-the-ear styles)
    • If dexterity is a concern we suggest you opt for the rechargeable model vs the disposable battery model
    Waterproof Level 💦
    IP22
    • These hearing aids are not waterproof. Avoid moisture if possible
    App features 📱
    Has An App
    • Take an onboard hearing test to customize your hearing aids
    • Manually customize treble/bass, volume and programs
    Best Product Design
     

    Eargo

    Eargo

    $1,650 - $2,950
  • Disruptive leader in hearing health, known for sleek, invisible design.
  • Rechargeable with a patented tip that allows ears to breathe.
  • Eargo 7 adapts to your environment throughout the day.
  • Newer models (Eargo SE and Eargo LINK) offer a range of prices and features.
  • 9.4
    Great
    424 reviews
    424 reviews
    Watch a Video
    Why We Picked It
    +

    Eargo has long set the standard for design in the hearing aid industry. Their compact devices, along with an intuitive app and thoughtful packaging, make Eargo a standout choice for early adopters. Here’s why we picked it:

    1. Invisible Design: The Eargo 7 is the smallest rechargeable hearing aid on the market, rivaled only by the Sony CRE-C20.
    2. Reduced Occlusion: Eargo’s patented “floating” ear tip design sits comfortably in the ear without causing occlusion, a common issue for in-ear hearing aid users.
    3. User-Friendly App: The Eargo app is easy to navigate, and it allows audiologists to remotely adjust your devices as needed, though most adjustments can be managed directly in the app.
    What Users Say
    +

    Eargo has received numerous customer reviews, reflecting a generally positive reception.

    Overall

    Customers frequently commend Eargo for its discreet design, sound quality, and responsive customer service. Many users highlight the significant improvement in their hearing experience and the comfort of the devices.

    Positives

    • Discreet Design: "The Eargo hearing aids are virtually invisible, and no one can tell I'm wearing them." — James D.
    • Sound Quality: "The clarity of sound is remarkable; I can hear conversations clearly even in noisy environments." — Charlie B.
    • Customer Service: "Eargo's support team was incredibly helpful and guided me through the setup process with ease." — Rowdy G.

    Complaints

    While the majority of feedback is positive, some customers have reported issues with device durability and the need for adjustments. However, these concerns are relatively infrequent compared to the overall satisfaction expressed by users.

    For a comprehensive view of customer experiences, you can visit Eargo's review page.

    Pros & Cons
    +
    Pros 👍
    • Eargo is a tiny, rechargeable device that sits entirely inside the ear
    • Eargo uses a unique design that prevents occlusion
    • Eargo is self-fit using an app but offers remote support
    Cons 👎
    • Only appropriate for those with mild to moderate hearing loss
    • Requires some tinkering to fine tune the product
    • Eargo is not Bluetooth enabled due to the tiny size
    Soundly Scorecard
    +
    Hearing Loss Level 🔊
    Care Type 🏥
    Sound Quality 🔊
    Comfort 🦻
    Style  💫
    Battery 🔋
    Connection 📡
    Dexterity Level 🤏
    Waterproof Level 💦
    App features 📱
    Best Telehealth
     

    Jabra Enhance Select

    Jabra Enhance Select

    $1,195 - $1,995
    • Bluetooth enabled and rechargeable
    • 100-day risk-free trial
    • Nearly invisible with a sleek design
    • Professionally programmed before shipping to your home
    9.2
    Great
    3910 reviews
    3910 reviews
    Watch a Video
    Why We Picked It
    +

    The Jabra Enhance Select 500 offers an impressive blend of clinic-grade technology, affordability, and user convenience. Here’s why it stands out:

    1. Professional-Grade Technology at a Lower Price: Jabra’s Enhance Select 500 provides the advanced sound quality of clinic-only brands like ReSound but at less than half the price.
    2. Professional Programmed Hearing Aids From Home: Jabra’s pre-programmed approach ensures a personalized fit without needing in-clinic visits—customers simply take or upload a hearing test, and Jabra's audiologists program the hearing aids before shipment.
    3. Seamless Bluetooth Streaming: Equipped with LE Audio, the Enhance Select 500 delivers high-quality, direct streaming for calls and media, with excellent sound quality and range.
    4. Purchase Perks: Jabra offers 100-day returns, unlimited remote adjustments, and seven-day-a-week customer support.
    What Users Say
    +

    Overall

    Users commend the Jabra Enhance Select 500 for its natural sound quality, discreet design, and effective customer support. Many report significant improvements in hearing clarity and comfort.

    Positives

    • Natural Sound Quality: "The sound quality is excellent, and the ability to adjust settings via the app is a great feature." — Timothy T.
    • Discreet Design: "These hearing aids are virtually invisible and very comfortable to wear throughout the day." — Angel M.
    • Customer Support: "The customer service team was incredibly helpful and guided me through the setup process with ease." — Damian.

    Complaints

    While the majority of feedback is positive, some customers have reported issues with device durability and the need for adjustments. However, these concerns are relatively infrequent compared to the overall satisfaction expressed by users.

    For a comprehensive view of customer experiences, you can visit Jabra Enhance's review page.

    Pros & Cons
    +
    Pros 👍
    • One of the most affordable and convenient ways to purchase online while maintaining professional care
    • Comes with a 100 day free-return period
    • Offers rechargeable batteries and Bluetooth streaming

    Cons 👎
    • Remote care requires users to be somewhat tech savvy
    • Jabra only offers styles that sit behind the ear

    Soundly Scorecard
    +
    Hearing Loss Level 🔊
    Mild - Severe
    • Jabra Enhance Select is a fully customizable, prescription hearing aid appropriate for mild-severe hearing loss
    • If you have severe hearing loss and struggle with feedback (squealing) you may need a custom earmold (not available through Jabra Telehealth)
    • If you have profound hearing loss, you may be a better fit for a high-powered BTE style hearing aid (note available through Jabra Telehealth)
    Care Type 🏥
    Telehealth
    • Jabra is a remote care brand that programs and delivers your hearing aids through Telehealth
    • Take or submit a hearing test and a Jabra professional will program your hearing aids and ship them to your door
    • Three years of unlimited support is included with every purchase
    • Jabra Enhance Select hearing aids come with the capability for remote adjustments. This feature means you don't need to ship your hearing aids back to get program updates
    Sound Quality 🔊
    Strong in Background Noise
    • Jabra Enhance Select is manufactured by GN Hearing (the makers of ReSound hearing aids)
    • Jabra devices come with a strong set of background noise handling features and app controls
    Comfort 🦻
    Very Comfortable For All-Day Wear
    • Jabra Enhance Select comes in a small and comfortable receiver-in-canal style that is easy to wear all day
    Style  💫
    Behind The Ear
    • Sits behind the ear with a receiver (speaker) that reaches into the ear canal
    • The form factor of Jabra Enhance Select is comparable to ReSound hearing aids
    • Choose between five colors including: Sparkling Silver, Champaign, Gold, Bronze and Warm Grey
    Battery 🔋
    Rechargeable Or Disposable
    • Jabra Enhance Select offers three levels of technology. Select 500 and Select 300 come with rechargeable batteries and as of May 2024, Select 50 also comes with rechargeable batteries
    • 30 hours on a full charge
    • Comes with a portable charger (does not need to be plugged in)
    Connection 📡
    Bluetooth Available
    • All Jabra Enhance Select technology levels allow Bluetooth streaming, music listening, and phone calls.
    • Jabra Enhance Select 500 uses Bluetooth LE Audio (Auracast ready) and is handsfree for iPhone (11 and newer) and compatible Android models
    • Jabra Enhance Select 300 allows iPhone users to take calls hands-free, while Android users must keep their phones close to pick up outbound audio
    • Jabra Enhance Select 300 uses Apple's MFI connection and Android's ASHA connection to stream content through Bluetooth
    Dexterity Level 🤏
    Average
    • Jabra Enhance Select is reasonably easy to handle but does require the wearer to place the hearing aid behind their ear and insert the receiver into the ear (consistent across all behind-the-ear styles)
    • If dexterity is a concern we recommend Select 300, which is larger and easier to grasp than the microRIE (Select 500)
    • The Jabra Enhance Select charge case uses induction charging and is fairly easy to handle
    Waterproof Level 💦
    IP68
    • All levels of Jabra Enhance Select have an IP rating of 68
    • These hearing aids can withstand dust and water submersion in one meter of water for up to 30 minutes
    App features 📱
    Has An App, Telehealth Capable
    • Customization: Treble/bass, volume, microphone directionality
    • Jabra Enhance Select includes Telehealth capabilities through the Jabra app
    Most Affordable
     

    Go Hearing

    Go Hearing

    $299
  • Basic presets, best for quiet settings like TV or 1-on-1 chats
  • Limited in noisy environments due to simpler sound processing
  • Durable, with rechargeable batteries for reliable daily use
  • Backed by trusted hearX support team (also services Bose and Lexie)
  • reviews
    reviews
    Watch a Video
    Why We Picked It
    +

    Budget-Friendly Options: Go offers two models, the Lite at $199/pair and the Prime at $299/pair, making them a very affordable OTC option.

    No Bluetooth or Full Customization: While Go doesn’t offer Bluetooth streaming or personalized programming, it does include pre-set programs for different hearing loss types.

    Rechargeable: Both models come with rechargeable batteries, an appealing feature in this price range.

    What Users Say
    +
    Pros & Cons
    +
    Pros 👍
    • One of the most affordable options on the market
    • Rechargeable batteries
    Cons 👎
    • Not suggested for background noise
    • Larger than other OTC options
    • Less customization to your hearing loss
    Soundly Scorecard
    +
    Hearing Loss Level 🔊
    Care Type 🏥
    Sound Quality 🔊
    Comfort 🦻
    Style  💫
    Battery 🔋
    Connection 📡
    Dexterity Level 🤏
    Waterproof Level 💦
    App features 📱
    Best In Ear OTC
     

    Sony CRE-C20

    Sony CRE-C20

    $999
    • Soundly's top-selling in-ear OTC hearing aid
    • Nearly invisible in most ears
    • 28-hour battery life per charge
    • Self-fits through Sony's smartphone app
    9.0
    Great
    32 reviews
    32 reviews
    Watch a Video
    Why We Picked It
    +

    Sony’s CRE-C20 is a big step up for in-ear OTC hearing aids, packing new features that make it our top pick. Here’s why we chose it:

    1. Sound Quality Boost: Sony borrowed tech from in-clinic product Signia Silk for sound processing, and the difference is clear. The CRE-C20 delivers noticeably better sound than past models.
    2. Long-Lasting Battery: With 28 hours on a single charge, you can count on the CRE-C20 to get you through a full day.
    3. Invisible, Comfortable Fit: Designed to be invisible in most ears, the CRE-C20 fits comfortably and stays discreet—even more so than many other IIC models we’ve reviewed. We especially like the slightly curved design that improves in-ear comfort.

    If you’re looking for an in-ear OTC hearing aid, the CRE-C20 wins on sound, battery, and comfort.

    What Users Say
    +

    Sony CRE-C20 is Soundly's top-performing in-ear OTC hearing aid. Our customers love the discretion and sound quality and often comment on how comfortable CRE-C20 is compared to other in-ear options. Some customers do report that the app setup is more involved than simpler products like Lexie or Sennheiser. Some sample review:

    • "Over the past few years, I have tried a half-dozen or more OTC hearing aids and none of them were better than the Sony CRE-C20  aids that I have had the opportunity to evaluate. I have tried less costly and more expensive OTC's - doesn't matter - these were the answer to my inability to hear in many situations." - Ern
    • "In terms of function, I was very impressed with the overall sound quality once it was dialed in.  Initially they sounded a bit tinny, but that was easily adjusted with the Sound Balance control.  It took a couple of days of use and adjusting before I really felt they were dialed in.  At that point I wore them all day in different environments to put them through their paces.  One of my main concerns is the ability to hear clearly and understand what the person I’m speaking with is saying in a louder environment.  The CRE-20Es did a fantastic job with toning out the background noise and producing a clear and easy to understand conversation experience.  I tend to have to listen and read lips at the same time but quickly realized I could hear the conversation very well, even in a loud restaurant environment." - Stanley
    • "These are IP68 Sweat and water resistant - I was able to wear these biking multiple times without any fear of them falling out or being damaged." - James
    • "I shut down and restarted the app, turned off my phone, uninstalled and reinstalled the app, and nothing seemed to work.  I tried the next day, and then it worked." - Trobadaur
    Pros & Cons
    +
    Pros 👍
    • C20 is Nearly invisible in most ear canals
    • High quality sound for a lower price
    • Self-fit at home
    • Rechargeable with 28 hours of battery life
    Cons 👎
    • Does not allow Bluetooth streaming
    • Requires some tech-savvy for setup
    • Only for mild-moderate hearing loss
    Soundly Scorecard
    +
    Hearing Loss Level 🔊
    Mild - Moderate
    • Sony CRE-C20 hearing aids are sold over the counter and are appropriate for those with mild-moderate hearing loss
    • If you have more significant hearing loss it is recommended that you access professional care through Telehealth or local care
    Care Type 🏥
    Over-The-Counter
    • Available for purchase here Soundly.com with a complimentary guide setup service
    • Does not require a prescription from a doctor
    • Customize your hearing aids with an onboard hearing test and app-controls
    Sound Quality 🔊
    Strong in Background Noise
    • Sony CRE-C20 is made in collaboration with hearing leader WSA audiology
    • Sony CRE-C20 offers good background noise management algorithms and newly re-designed processing chip
    Comfort 🦻
    Somewhat Comfortable For All-Day Wear
    • Sony CRE-C20 sits discreetly in the ear and comes with various ear tip sizes
    • Sony CRE-C20 is not custom-molded to your ear shape
    • Our team finds all in-the-ear models slightly less comfortable for all-day wear than RIC hearing aids
    Style  💫
    In The Ear - Non Molded
    • Sits inside the ear
    • Only available in one completely-in-canal size (invisible in many ears)
    • Only available in black
    Battery 🔋
    Rechargeable Only
    • Sony CRE-C20 has rechargeable batteries
    • Sony CRE-C20 batteries last 28 hours on a single charge
    • The included CRE-C20 carry-case comes with three additional on-the go charges
    Connection 📡
    Bluetooth Not Available
    • Sony CRE-C20 does not come with Bluetooth streaming
    Dexterity Level 🤏
    Average
    • Sony CRE-C20 is a small device which can pose dexterity challenges
    • Sony CRE-C20 uses rechargeable batteries and has a convenient charge case with strong magnets that pull the devices into place
    Waterproof Level 💦
    IP68
    • CRE-C20 is water resistant but we recommend you avoid water activities while wearing (i.e. swimming)
    App features 📱
    Has An App
    • Sony CRE-C20 uses a smartphone app which includes an onboard hearing test and manual controls for bass, treble and volume
    • The app is required to make changes (no buttons onboard)
    Headphone Hearing Aid Crossover
     

    Sony CRE-E10 Hearing Aids

    Sony CRE-E10 Hearing Aids

    $1,099
  • Bluetooth streaming for seamless audio connection
  • Earbud and hearing aid crossover design
  • Comfortable for all-day wear
  • 26-hour battery life on a single charge
  • Self-fitting via the Sony app for easy customization
  • 8
    Good
    186 reviews
    186 reviews
    Watch a Video
    Why We Picked It
    +

    We chose the Sony CRE-E10 for its unique mix of convenience, sound quality, and customization, making it a standout in the in-ear hearing aid category. Here’s why it’s a top pick:

    1. Bluetooth Streaming: The CRE-E10 stands out as one of the few in-ear hearing aids that provides direct Bluetooth streaming from iPhones, allowing hands-free calls and media playback with clear, high-quality sound.
    2. Rechargeable & Long-Lasting: With up to 26 hours of battery life, this device supports all-day wear and includes a simple charging case for extra convenience, making it great for active users.
    3. Self-Programming: Sony’s app guides users through an intuitive hearing test, allowing personalized adjustments to fit individual hearing needs. This feature gives users greater control and convenience right from home.

    At Soundly, we’ve seen firsthand how these features resonate with our customers, who appreciate the balance of tech and comfort Sony offers.

    What Users Say
    +

    Users share excitement that Sony has entered the hearing space. Many reviewers comment on E10's streaming capabilities and comfortable fit. A few complain about the setup process.

    • "I knew Sony would come through with these hearing aids and I'm very, very happy with them...my research payed off!...they've already made me a little more confident and willing to interact with people without saying WHAT? or HUH?" - Ben
    • "After initial calibration, there is some fine tuning that you can perform in order to customize the hearing aids for specific situations like speech and your own voice. I liked the ability to adjust the sound EQ balance between treble and bass. This made it easier to focus on voices in higher or lower registers on-the-fly, as needed. You can also set directional hearing amplification as well to focus on sounds coming from in front, behind, or to either side rather than omnidirectional." - Phil
    • "The Sony E10s are significantly smaller and lighter than what I had, but sound just as good, with the added benefit of being able to go through the app test to customize them in ways that only a doctor can on professional ones." -Fixm
    Pros & Cons
    +
    Pros 👍
    • Rechargeable Modern design
    • Self-fit at home
    • Bluetooth streaming for iPhone users
    Cons 👎
    • Not compatible with Android
    • More visible than smaller options
    Soundly Scorecard
    +
    Hearing Loss Level 🔊
    Mild - Moderate
    • Sony CRE-E10 hearing aids are sold over the counter and are appropriate for those with mild-moderate hearing loss
    • If you have more significant hearing loss it is recommended that you access professional care through Telehealth or local care
    Care Type 🏥
    Over-The-Counter
    • Available for purchase online or at retail stores Best Buy
    • Does not require a prescription from a doctor
    • Customize your hearing aids with an onboard hearing test and app-controls
    Sound Quality 🔊
    Strong in Background Noise
    • Sony CRE-E10 is made in collaboration with hearing leader WSA audiology
    • Some people compare this product to Signia Active Pro
    • Sony CRE-C10 offers excellent background noise in line with premium prescription hearing aids
    Comfort 🦻
    Somewhat Comfortable For All-Day Wear
    • Sony CRE-E10 sits in the ear like an earbud and comes with various ear tip sizes
    • The device is larger than other in-the-ear hearing aids but does a good job handling occlusion
    • Our team finds all in-the-ear models slightly less comfortable for all-day wear than RIC hearing aids

    Style  💫
    In The Ear - Earbud Style
    • Sits inside the ear like an earbud
    • Only available in black
    Battery 🔋
    Rechargeable Only
    • Sony CRE-E10 has built-in rechargeable batteries
    • 26 hour runtime on a single charge
    • Each pair comes with a sleek, portable charging case that includes additional, on-the-go charges
    Connection 📡
    Bluetooth Available
    • CRE-E10 only streams Bluetooth through iPhones at this time
    • CRE-E10 offers hands-free calling for iPhone users
    • Android users can use the hearing aid app
    Dexterity Level 🤏
    Easy
    • Sony CRE-E10 is very easy to handle
    • The recharge case includes convenient magnets that pull the product into place
    • No battery changes needed
    Waterproof Level 💦
    N/A
    • CRE-E10 has an IP Rating of IP68, which means it can be submerged in one meter of water for up to 30 minutes
    App features 📱
    Has An App
    • The Sony Sound Control app allows users to take a test that programs their devices to match their hearing loss
    • The rest of the App is very minimal, with features to control directionality, volume, and bass + treble
    • The app is required to make changes (no buttons onboard)

    Which brands of hearing aids does Best Buy sell?

    List of brands available at Best Buy

    Best buy carries every major OTC brand including Lexie Powered by Bose, Sony, Jabra, Eargo, Sennheiser.

    In addition to their online shop, Best Buy has a retail 'hearing experience' in nearly 300 stores. The retailer will also have TV amplification devices and an expanded selection of PSAP devices (lower cost hearing support).

    Best buy in-store display.

    Will someone at Best Buy help me choose a product?

    Image of a Best Buy store with OTC hearing aids

    This is where things get interesting. As consumer options expand, hearing aid wearers will have questions, and access to a doctor won't be readily available in a new retail environment.

    Best Buy is hoping to close the gap in stores through their iconic "blue shirt" support.

    According to Best Buy's corporate team, store associates will train on topics like the ear's anatomy, hearing loss stages, general fitting techniques, and different features of various devices and brands.

    Best Buy has worked with its team of expert vendors, many of whom are leaders in the hearing device category, to ensure these employees feel confident in their recommendations. Training thousands of employees is no small task, so I recommend getting smart on available products and styles before heading to the store.

    Best Buy will only carry products for those with mild-to-moderate hearing loss. People with severe or profound hearing loss should see a local ENT or audiologist.

    Our suggestion: do your own research.

    While Best Buy's team may have some basic information about their hearing aids, the challenge of training a 100K person strong salesforce on the intricacies of hearing health is significant.

    I recently conducted a chat with Best Buy's team online and while they were friendly and responsive, the products they suggested were far from what I would actually choose. When I pressed for details on why one product had been recommended, the agent sent me some sales copy from that brand.

    There's nothing too surprising about this exchange but it confirms my theory that consumers should do their research before heading into the store.

    How can I find a local Best Buy with hearing aids?

    Today you can select a hearing device at BestBuy.com and search for pickup locations near you.

    Best Buy says they are working to roll out a store locator feature that can help customers identify which stores have the full hearing experience.

    Are Best Buy hearing aids good?

    Image of a man in Best Buy
    Best buy headphone aisle.

    The not-so-simple answer is it depends.

    Best Buy will carry a wide variety of products, from PSAPs to OTC hearing aids. We suggest doing some research before you walk into the store. We also suggest that shoppers choose a brand with a credible background in technology and customer care.

    Remember that although you might purchase your hearing aids from Best Buy, all customer care and consultation will happen directly with the original brand.

    So what are the best hearing aid brands at Best Buy? That probably depends on your goals and budget, but I'm a fan of Lexie's Bose product, Eargo's invisible product, and Sennheiser's new All-Day Clear product.

    If you are shopping online it might be worth buying direct from the brand you are interested in.

    Every brand at Best Buy also sells hearing aids directly online. Hearing aid prices are usually the same on the brand site and Best Buy.

    The main advantage to shopping on Best Buy is local pickup and 60 day returns (Vs. 45 day for many brands).

    If you've tried shopping for hearing aids at Best Buy, we'd love to hear more about your experience—send us a note at hello@soundly.com.

    Frequently asked questions

    No items found.

    Ask Soundly

    This is some text inside of a div block.
    This is some text inside of a div block.
    • This is some text inside of a div block.
    • This is some text inside of a div block.
    1. This is some text inside of a div block.
    2. This is some text inside of a div block.
    This is some text inside of a div block.
    This is an AI-powered chat experience that synthesizes product manuals, white papers, and our content to give you instant answers. This feature is experimental. Verify all results and speak to your healthcare professional before making final decisions. Learn more in our updated Privacy Policy.