👋 Read Jabra Enhance Select hearing aid customer reviews here.
Lively launched in 2019 with an impressive team and big ambitions. Forbes called them the Warby Parker of hearing aids, and the hearing health community embraced their innovative and patient-first care model.
The idea was simple. Give patients everything they would expect at a local hearing clinic but do it online.
Lively pulled their plan off by staffing a team of hearing professionals who gathered hearing tests online, programmed hearing aids remotely, and shipped those customized hearing aids to patients' homes.
The founding team at Lively had no idea what was coming their way.
2020 led to a surge in Telehealth innovation and helped Lively become one of the category's most popular and well-respected hearing health brands.
In late 2021 GN Hearing announced that they would purchase Lively for around $100M. Not a bad outcome for a 4-year-old brand.
I had a chance to interview the CEO of Lively and the CEO of GN Hearing, about the acquisition. You can read that interview here. Nearly a year later, Lively is back with some more news.
Now the Lively brand will take a new name: Jabra Enhance.
Jabra is a trusted name in audio and is also owned by GN. Think of this as a consolidation of branding power.
I had a chance to chat with Lively about the change and what it means for customers. Here is what I learned:
Is this a good or bad change?
I'm a big fan of the Lively care model. It isn't for everyone (mostly people who want in-person care), but it offers one of the best values in hearing health.
The move to Jabra Enhance is immaterial. Jabra is a trusted brand, and GN will be highly motivated to make the product successful in the long run.
After a few months of transition, Lively will be a memory, and we'll be talking about the quality devices Jabra Enhance carries at lower than the average industry price.
The change might indicate new products on the horizon. Lively (now Jabra Enhance) uses ReSound's underlying technology and has just released the latest ReSound NEXIA design released in 2024.
I'll continue to recommend Jabra Enhance Select as one of the best overall value offers on the market.
