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Sharing Soundly’s Mission on The Balancing Act With Mario and Courtney Lopez

November 2, 2026
Blake Cadwell
Written by
Blake Cadwell
Blake Cadwell

Blake Cadwell is a hearing aid wearer and co-founder at Soundly. He regularly tests and reviews hearing technology to share his experience with Soundly’s readers. Blake's research and perspectives have been featured in the The New York Times, Washington Post, LA Times, AARP and FastCompany.

Soundly Staff
Reviewed by
Soundly Staff
Soundly Staff

Sharing Soundly’s Mission on The Balancing Act With Mario and Courtney Lopez

November 2, 2026
Blake Cadwell
Written by
Blake Cadwell
Blake Cadwell

Blake Cadwell is a hearing aid wearer and co-founder at Soundly. He regularly tests and reviews hearing technology to share his experience with Soundly’s readers. Blake's research and perspectives have been featured in the The New York Times, Washington Post, LA Times, AARP and FastCompany.

Soundly Staff
Reviewed by
Soundly Staff
Soundly Staff
  • 50+ hearing aid brands reviewed and rated by our team of hearing aid wearers and audiologists
  • 200+ hours each month spent researching brands and care options
  • 2,000,000 people shopped on Soundly in 2024
  • 100% independently owned and operated

Read more about our company, services and process here.

  • 50+ hearing aid brands reviewed and rated by our team of hearing aid wearers and audiologists
  • 200+ hours each month spent researching brands and care options
  • 2,000,000 people shopped on Soundly in 2024
  • 100% independently owned and operated

Read more about our company, services and process here.

Featured in this article

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Soundly co-founder Blake Cadwell joined The Balancing Act with Mario and Courtney Lopez on Lifetime TV to share his personal hearing journey and a mission that continues to guide Soundly today: making hearing care easier to understand, access and navigate.

For Soundly co-founder Blake Cadwell, hearing care has always been personal.

Blake has hereditary hearing loss and, like many people, waited years before addressing it. When he eventually began exploring hearing aids, he found himself navigating different brands, technology, prices, and ways to receive care without a clear roadmap. That experience ultimately helped inspire Soundly.

Now, Blake is sharing that story with a national audience.

Bringing the hearing conversation to The Balancing Act

On October 30, Blake joined Mario and Courtney Lopez on The Balancing Act on Lifetime to share his experience with hearing loss and help viewers better understand what hearing care can look like today. The discussion quickly became personal for Mario and Courtney, who connected Blake’s experience to loved ones in their own family who have worn hearing aids. With nearly 29 million Americans needing hearing aids yet less than 30% using them, their conversation underscored just how common hearing loss is, and how many families are touched by it.

But hearing care has also come a long way. Blake shared how you can choose from a range of advanced, discreet hearing aids, including in-the-ear and behind-the-ear styles, as well as different paths to care. While some opt for over-the-counter hearing aids, the most common path is prescription hearing aids, which can provide professional guidance and support if you want it or have more significant hearing loss. With more options available than ever, Soundly helps you make sense of your hearing and find a path that fits your needs.

From online research to expert local care

Soundly is designed to bring your hearing care journey together in one place. Start with our online hearing test, learn about and compare hearing aids, explore over-the-counter options, or get connected to professional prescription care close to home. Through our Find a Provider tool, you can connect with expert local care through a large nationwide provider network, making it easier to find personalized hearing support in your neighborhood.

Hear more from Blake about his own experience with hearing loss, the options available to you today, and how Soundly can help you navigate your own hearing journey.

Not sure where to begin?

AARP members have even more ways to get started

During his appearance, Blake also encouraged AARP® members to explore the hearing care resources and member advantages available to them.

If you’re an AARP member, AARP® Hearing Care by Soundly gives you access to simple, affordable hearing care solutions, along with exclusive member savings and benefits.

👉Click here to learn more about AARP® Hearing Care by Soundly.

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