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Oticon Flagship

Oticon Intent

Reviews, Prices, Models
Amy Sarow, AuD, CCC-A
Amy Sarow, AuD, CCC-A

Dr. Amy Sarow is a practicing clinical audiologist and serves as Audiology Lead for Soundly. Her expertise and experience span topics including tinnitus, cochlear implants, hearing aid technology, and hearing testing. She holds a doctoral degree in audiology from the University of Iowa. During her residency at Mayo Clinic, Dr. Sarow was inspired by the three-tiered, patient-centered approach, incorporating clinical work, teaching and research.

Blake Cadwell
Blake Cadwell

Blake Cadwell is a hearing aid wearer and co-founder at Soundly. He regularly tests and reviews hearing technology to share his experience with Soundly’s readers. Blake's research and perspectives have been featured in the The New York Times, Washington Post, LA Times, AARP and FastCompany.

About Soundly
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Soundly is one of the leading destinations for hearing health research and shopping. Our reviews are conducted by hearing aid wearers and audiologists. We physically review the leading hearing aids on the market for sound quality, comfort, durability, and more. We experiment with backend fitting software for prescription products and use test box measures to measure prescriptive accuracy and flexibility. Read more about our story here.

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Behind the Ear
Bluetooth
Rechargeable
PROFESSIONAL FITTING
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Background

Oticon is one of the most widely worn hearing aid brands by volume and is often cited as the number two brand, just behind Phonak. The brand has built a fanbase around its “open” sound philosophy by using advanced methods to support natural sound. Their newest device, the Oticon Intent, goes a step further, offering open sound quality customized to the user’s intent. 

Key Features & Upgrades

The newly designed devices continuously adapt based on four built-in sensors. Together, the brand calls this MoreSound Intelligence 3.0.

  • Conversation sensors: Search your soundscape for speech sounds.
  • Head sensors: Track your movement to gather information about where you are focused.
  • Body sensors: Track your movement through the room and open the field of sound when you walk
  • Acoustic sensors: Analyze background noises, echo and room dimensions

None of these sensors are brand new to the world of hearing aids, but Oticon claims to be the first brand to use all four together in one connected system. Add in Oticon's already impressive Deep Neural Network and you get some very powerful tools to navigate the most complex background noise settings.

What Stands Out?

There are several impressive features with the new Oticon Intent. Let’s cover the highlights:

Design

Intent is the smallest receiver-in-canal hearing aid Oticon has designed to date. Compared to earlier models, it’s noticeably shorter and slightly wider to accommodate new technology. Based on our testing and customer feedback, the design is both comfortable and discreet, offering a low-profile option for everyday wear.

Intent is also available in a wide range of colors, including a new Sky Blue option, along with classic shades designed to blend with hair color or skin tone.

Bluetooth

Oticon Intent now offers Bluetooth LE Audio which future-proofs the devices for new audio experiences like Auracast that will roll out in phones, TVs, and public spaces in the next two years.

Battery Life

The Oticon Intent uses a newly designed lithium-ion battery built for greater efficiency. Based on user feedback, Oticon re-engineered the battery to charge faster, making quick, on-the-go charging more practical. A full charge takes just two hours.

If you’re short on time, a 30-minute charge delivers up to eight hours of wear. With a full charge, Intent provides up to 20 hours of battery life. That’s slightly less than some industry leaders, but more than enough for most everyday users.

Sound Quality

Oticon has clearly earned its place among the top tier of hearing aid technology. Its multi-layered sensors, advanced sound algorithms, and more than 120 years of hearing health experience all show in real-world use. Based on user feedback and our studio testing, Oticon is an excellent choice for people who want leading-edge technology and prefer a more open, natural sound.

Our Take

Our take on the Oticon Intent is overwhelmingly positive. The addition of Bluetooth LE Audio is a meaningful step forward in wireless connectivity and sets Intent up well for the future. We’re also impressed by the smaller, more discreet design, which directly addresses one of the most common concerns among hearing aid users. Faster, more efficient charging is another welcome upgrade, especially for everyday use.

On the sound side, advancements in Oticon’s Deep Neural Network show real promise. In our testing, the technology delivers a more refined, natural listening experience that adapts well to individual preferences and changing environments.

That said, there are a few trade-offs to consider. Previous Oticon models allowed for quick, in-office battery replacements, a convenience some users valued. With Intent’s sealed lithium-ion battery, any battery issues now require sending the device in for service. Oticon also moved from a rocker switch to a single pushbutton, which may take some adjustment for users who prefer more tactile, manual control.

Overall, Intent represents a clear step forward in connectivity, design, and sound quality, with a few usability changes that are worth weighing depending on your preferences.

Pros 👍
  • Respected product with millions of happy users
  • Includes an in-person hearing test at a local clinic
  • Easy-to-use app
  • More efficient rechargability (fully charged in 2 hours)
  • Strong performance in noise
Cons 👎
  • More expensive than OTC alternatives
  • The app offers less customization than other leading brands
  • Slightly shorter battery life than industry leaders (30 hours)
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Soundly Scorecard
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Hearing Loss Level 🔊
Mild - Severe
  • Oticon Intent is a fully customizable, prescription hearing aid appropriate for mild to severe hearing loss.
  • Custom earmolds are often recommended for severe hearing loss to provide superior comfort, improved sound quality, and reduced feedback.
  • If you have profound hearing loss, you may be a better fit for Oticon Xceed.
Care Type 🏥
Prescription
  • Oticon Intent is a prescription device that is fit and programmed by a Hearing Care Professional (HCP).
  • After an initial fitting, you can connect with your HCP remotely through the Oticon app.
Sound Quality 🔊
Strong in Background Noise
  • Oticon Intent comes with a new, intuitive operating system. Intent uses Oticon's Deep Neural Network to sort background noise from speech. Many users describe Oticon's sound quality as"relaxed", "natural" and "comfortable."
  • The new 4D sensors give a customized listening experience for the user, and potentially enhanced clarity and balance.
  • Using BrainHearing™ technology, it automatically adjusts for the best sound experience. With enhanced speech clarity, reduced listening effort, and seamless connectivity.
Comfort 🦻
Comfortable For All-Day Wear
  • Oticon Intent is a very comfortable product with a wide variety of possible custom earmolds, domes, and hearing aid styles.

Style  💫
Behind The Ear
  • Oticon Intent hearing aids come in two styles: behind the ear and receiver in the canal.
  • Intent is Oticon's smallest RIC hearing aid to date.
  • Intent comes in 9 colors including chroma beige, silver grey, silver, terracotta, chestnut brown, steel grey, diamond black, olive green, and sky blue.
Battery 🔋
Rechargeable
  • Intent is available in rechargeable models.
  • The rechargeable version of Oticon Intent gets 20 hours of power on a single 2-hour charge, including streaming.
Connection 📡
Bluetooth Available
  • Oticon Intent allows Bluetooth streaming, music listening, and phone calls across all models. Users can enjoy hands-free calls with Apple iOS® or Android™ phones.
  • Oticon Intent uses Bluetooth LE and is Auracast™-capable.
Dexterity Level 🤏
Standard
  • Oticon Intent is designed for ease of use and, like all behind-the-ear styles, simply involves placing the hearing aid comfortably behind the ear and inserting the receiver into the ear.
Waterproof Level 💦
IP68
  • Oticon Intent is water resistant with an IP rating of IP68.
  • This hearing aid can withstand dust and water submersion in one meter of water for up to 30 minutes.
App features 📱
Telehealth Capable | Find My Hearing Aids
  • Remote care: Included in the new Oticon Companion app
  • Customization: Volume, program change, streaming sound quality(treble/bass), SpeechBooster
  • Tinnitus masking: Your hearing provider can create a tinnitus masking program
  • Find my hearing aid: Available in the app
How Soundly RX Care Works
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  • Start with a free local hearing test
    Every Soundly RX journey begins with a free hearing test at a vetted clinic near you. We work with 6,500+ clinics nationwide, so care stays local and convenient
  • Access all major hearing aid brands
    You’ll be able to explore the leading prescription hearing aid brands, with upfront pricing listed on Soundly so there are no surprises
  • Better pricing, already negotiated
    Soundly offers transparent pricing that is typically 25%–40% lower than working directly with local clinics, without sacrificing quality or technology
  • Try hearing aids with a longer return window
    If you decide to proceed with a pair of prescription hearing aids, you’ll have 60-days to return the devices, compared to the 30–45 days most clinics offer, giving you more time to be sure your choice is right
  • Purchase locally, with Soundly support
    If you move forward, you’ll purchase your hearing aids through the local clinic using Soundly’s pricing. After that, our dedicated support team is available by phone and text for ongoing questions or guidance
  • The best of both worlds
    You get local, in-person clinical care combined with Soundly’s online convenience, transparency, and ongoing support at every step
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