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Oticon Flagship

Oticon Intent

Reviews, Prices, Models
Amy Sarow, AuD, CCC-A
Amy Sarow, AuD, CCC-A

Dr. Amy Sarow is a practicing clinical audiologist and serves as Audiology Lead for Soundly. Her expertise and experience span topics including tinnitus, cochlear implants, hearing aid technology, and hearing testing. She holds a doctoral degree in audiology from the University of Iowa. During her residency at Mayo Clinic, Dr. Sarow was inspired by the three-tiered, patient-centered approach, incorporating clinical work, teaching and research.

Blake Cadwell
Blake Cadwell

Blake Cadwell is a hearing aid wearer and co-founder at Soundly. He regularly tests and reviews hearing technology to share his experience with Soundly’s readers. Blake's research and perspectives have been featured in the The New York Times, Washington Post, LA Times, AARP and FastCompany.

About Soundly
i

Soundly is one of the leading destinations for hearing health research and shopping. Our reviews are conducted by hearing aid wearers and audiologists. We physically review the leading hearing aids on the market for sound quality, comfort, durability, and more. We experiment with backend fitting software for prescription products and use test box measures to measure prescriptive accuracy and flexibility. Read more about our story here.

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Behind the Ear
Bluetooth
Rechargeable
PROFESSIONAL FITTING
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Best for Mild-Severe Hearing Loss
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Oticon Intent

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  • Free Test
  • Local Fitting
  • 60-Day Returns
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(833) 768-6359

Why Buy Through Soundly?

You get more than just a device.
  • Local Care and Hearing Test: Get a free hearing test and expert fitting through one of the nation's largest hearing care networks.
  • 60-Day Hassle-Free Returns: You get 60-days to adjust to your hearing aids or return them hassle-free.
  • Three Year Warranty: Your devices come with repair coverage and one loss or damage replacement.
    Provider fitting fees may apply to replacement devices.
  • Industry-Leading Support: We’re here to support you before and after your fitting - 5-days a week.

Background

Oticon is one of the most widely worn hearing aid brands by volume and is often cited as the number two brand, just behind Phonak. The brand has built a fanbase around its “open” sound philosophy by using advanced methods to support natural sound. Their newest device, the Oticon Intent, goes a step further, offering open sound quality customized to the user’s intent. 

Key Features & Upgrades

The newly designed devices continuously adapt based on four built-in sensors. Together, the brand calls this MoreSound Intelligence 3.0.

  • Conversation sensors: Search your soundscape for speech sounds.
  • Head sensors: Track your movement to gather information about where you are focused.
  • Body sensors: Track your movement through the room and open the field of sound when you walk
  • Acoustic sensors: Analyze background noises, echo and room dimensions

None of these sensors are brand new to the world of hearing aids, but Oticon claims to be the first brand to use all four together in one connected system. Add in Oticon's already impressive Deep Neural Network and you get some very powerful tools to navigate the most complex background noise settings.

What Stands Out?

There are several impressive features with the new Oticon Intent. Let’s cover the highlights:

Design

Intent is the smallest receiver-in-canal hearing aid Oticon has designed to date. Compared to earlier models, it’s noticeably shorter and slightly wider to accommodate new technology. Based on our testing and customer feedback, the design is both comfortable and discreet, offering a low-profile option for everyday wear.

Intent is also available in a wide range of colors, including a new Sky Blue option, along with classic shades designed to blend with hair color or skin tone.

Bluetooth

Oticon Intent now offers Bluetooth LE Audio which future-proofs the devices for new audio experiences like Auracast that will roll out in phones, TVs, and public spaces in the next two years.

Battery Life

The Oticon Intent uses a newly designed lithium-ion battery built for greater efficiency. Based on user feedback, Oticon re-engineered the battery to charge faster, making quick, on-the-go charging more practical. A full charge takes just two hours.

If you’re short on time, a 30-minute charge delivers up to eight hours of wear. With a full charge, Intent provides up to 20 hours of battery life. That’s slightly less than some industry leaders, but more than enough for most everyday users.

Sound Quality

Oticon has clearly earned its place among the top tier of hearing aid technology. Its multi-layered sensors, advanced sound algorithms, and more than 120 years of hearing health experience all show in real-world use. Based on user feedback and our studio testing, Oticon is an excellent choice for people who want leading-edge technology and prefer a more open, natural sound.

Our Take

Our take on the Oticon Intent is overwhelmingly positive. The addition of Bluetooth LE Audio is a meaningful step forward in wireless connectivity and sets Intent up well for the future. We’re also impressed by the smaller, more discreet design, which directly addresses one of the most common concerns among hearing aid users. Faster, more efficient charging is another welcome upgrade, especially for everyday use.

On the sound side, advancements in Oticon’s Deep Neural Network show real promise. In our testing, the technology delivers a more refined, natural listening experience that adapts well to individual preferences and changing environments.

That said, there are a few trade-offs to consider. Previous Oticon models allowed for quick, in-office battery replacements, a convenience some users valued. With Intent’s sealed lithium-ion battery, any battery issues now require sending the device in for service. Oticon also moved from a rocker switch to a single pushbutton, which may take some adjustment for users who prefer more tactile, manual control.

Overall, Intent represents a clear step forward in connectivity, design, and sound quality, with a few usability changes that are worth weighing depending on your preferences.

Pros 👍
  • Respected product with millions of happy users
  • Includes an in-person hearing test at a local clinic
  • Easy-to-use app
  • More efficient rechargability (fully charged in 2 hours)
  • Strong performance in noise
Cons 👎
  • More expensive than OTC alternatives
  • The app offers less customization than other leading brands
  • Slightly shorter battery life than industry leaders (30 hours)
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Soundly Scorecard
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Hearing Loss Level 🔊
Mild - Severe
  • Oticon Intent is a fully customizable, prescription hearing aid appropriate for mild to severe hearing loss.
  • Custom earmolds are often recommended for severe hearing loss to provide superior comfort, improved sound quality, and reduced feedback.
  • If you have profound hearing loss, you may be a better fit for Oticon Xceed.
Care Type 🏥
Prescription
  • Oticon Intent is a prescription device that is fit and programmed by a Hearing Care Professional (HCP).
  • After an initial fitting, you can connect with your HCP remotely through the Oticon app.
Sound Quality 🔊
Strong in Background Noise
  • Oticon Intent comes with a new, intuitive operating system. Intent uses Oticon's Deep Neural Network to sort background noise from speech. Many users describe Oticon's sound quality as"relaxed", "natural" and "comfortable."
  • The new 4D sensors give a customized listening experience for the user, and potentially enhanced clarity and balance.
  • Using BrainHearing™ technology, it automatically adjusts for the best sound experience. With enhanced speech clarity, reduced listening effort, and seamless connectivity.
Comfort 🦻
Comfortable For All-Day Wear
  • Oticon Intent is a very comfortable product with a wide variety of possible custom earmolds, domes, and hearing aid styles.

Style  💫
Behind The Ear
  • Oticon Intent hearing aids come in two styles: behind the ear and receiver in the canal.
  • Intent is Oticon's smallest RIC hearing aid to date.
  • Intent comes in 9 colors including chroma beige, silver grey, silver, terracotta, chestnut brown, steel grey, diamond black, olive green, and sky blue.
Battery 🔋
Rechargeable
  • Intent is available in rechargeable models.
  • The rechargeable version of Oticon Intent gets 20 hours of power on a single 2-hour charge, including streaming.
Connection 📡
Bluetooth Available
  • Oticon Intent allows Bluetooth streaming, music listening, and phone calls across all models. Users can enjoy hands-free calls with Apple iOS® or Android™ phones.
  • Oticon Intent uses Bluetooth LE and is Auracast™-capable.
Dexterity Level 🤏
Standard
  • Oticon Intent is designed for ease of use and, like all behind-the-ear styles, simply involves placing the hearing aid comfortably behind the ear and inserting the receiver into the ear.
Waterproof Level 💦
IP68
  • Oticon Intent is water resistant with an IP rating of IP68.
  • This hearing aid can withstand dust and water submersion in one meter of water for up to 30 minutes.
App features 📱
Telehealth Capable | Find My Hearing Aids
  • Remote care: Included in the new Oticon Companion app
  • Customization: Volume, program change, streaming sound quality(treble/bass), SpeechBooster
  • Tinnitus masking: Your hearing provider can create a tinnitus masking program
  • Find my hearing aid: Available in the app
How Soundly RX Care Works
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  • Start with a free local hearing test
    Every Soundly RX journey begins with a free hearing test at a vetted clinic near you. We work with 6,500+ clinics nationwide, so care stays local and convenient
  • Access all major hearing aid brands
    You’ll be able to explore the leading prescription hearing aid brands, with upfront pricing listed on Soundly so there are no surprises
  • Better pricing, already negotiated
    Soundly offers transparent pricing that is typically 25%–40% lower than working directly with local clinics, without sacrificing quality or technology
  • Try hearing aids with a longer return window
    If you decide to proceed with a pair of prescription hearing aids, you’ll have 60-days to return the devices, compared to the 30–45 days most clinics offer, giving you more time to be sure your choice is right
  • Purchase locally, with Soundly support
    If you move forward, you’ll purchase your hearing aids through the local clinic using Soundly’s pricing. After that, our dedicated support team is available by phone and text for ongoing questions or guidance
  • The best of both worlds
    You get local, in-person clinical care combined with Soundly’s online convenience, transparency, and ongoing support at every step
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Name

Full Review

Blake Cadwell
Written by
Blake Cadwell

I’ve spent time testing the Oticon Intent hearing aids, Oticon’s current flagship prescription hearing aids, and they represent one of the most meaningful upgrades we’ve seen from Oticon in recent years.

Oticon Intent builds on Oticon’s long history of using artificial intelligence in hearing aids — but this generation goes further by introducing four onboard sensors designed to personalize sound in real time based on how you move, where you look, and what you’re trying to listen to.

In this review, I’ll walk through design, battery life, Bluetooth connectivity, sound quality, and how Oticon Intent compares to other premium prescription hearing aids.

Prefer to watch? Here’s our full video review below — or keep scrolling for our detailed written breakdown.

What Are Oticon Intent Hearing Aids?

Oticon Intent is a prescription hearing aid, meaning you’ll need to work with a licensed hearing care professional for fitting and programming. These are not over-the-counter devices.

Oticon is owned by Demant, one of the largest hearing aid manufacturers in the world, and has long been known for its research-driven approach to sound processing.

Before Intent, Oticon’s flagship product was Oticon Real. While Intent shares a similar behind-the-ear receiver-in-canal (RIC) design, nearly everything inside the device has been updated.

For users who prefer custom in-ear hearing aids, Oticon also offers Oticon Own, which remains their flagship in-the-ear model.

Design and Comfort: Smaller and More Discreet

Oticon Intent uses a receiver-in-canal (RIC) design:

  • Small device behind the ear
  • Thin wire over the ear
  • Speaker inside the ear canal

Compared to Oticon Real, Intent is slightly shorter and thicker, making it a bit more discreet overall. It comes in several colors, including beige, silver, black, and a new blue option.

The fit feels comfortable for all-day wear, and the design remains subtle behind the ear.

Battery Life and Charging: Faster Charging for Busy Days

Oticon Intent features an updated rechargeable battery system designed for convenience.

Key charging improvements include:

  • 15 minutes on the charger = ~4 hours of use
  • 30 minutes = ~8 hours of use
  • Full charge in about 2 hours

On a full charge, most users can expect around 20 hours of battery life, depending on streaming and listening environments.

One change worth noting: Oticon removed the in-office battery replacement option. If the rechargeable battery needs service, the hearing aids must be sent back to the manufacturer.

Bluetooth Connectivity: Updated for the Future

Oticon Intent introduces a major Bluetooth upgrade by moving to Bluetooth Low Energy Audio, aligning with other premium hearing aids like ReSound Nexia and Signia IX.

This improves:

  • Connection stability
  • Streaming performance
  • Auracast™ compatible, which allows audio streaming in public spaces like airports and theaters

Oticon Intent also supports:

  • Made for iPhone (MFi)
  • ASHA for Android
  • Hands-free calling on select Android devices (a major improvement for Android users)

This Bluetooth overhaul helps resolve previous stability issues and positions Intent as a future-ready hearing aid platform.

Sound Quality and Artificial Intelligence

Oticon has used artificial intelligence in its hearing aids for years. Their sound processing is built on a deep neural network trained with over 12 million real-world sounds recorded in everyday environments.

With Oticon Intent, that same AI foundation remains — but the real innovation comes from the addition of four intelligent sensors that continuously adapt sound based on your behavior.

The Four Sensors That Power Oticon Intent

Oticon Intent uses four onboard sensors working together:

  1. Body Movement Sensor - Detects whether you’re walking or sitting. When moving, the hearing aids open up awareness around you. When seated, they focus more on speech in front.
  2. Head Movement Sensor - Tracks where you’re looking, helping the hearing aids follow conversations as your attention shifts between speakers.
  3. Speech Sensor - Identifies speech versus background noise using Oticon’s deep neural network.
  4. Environmental Sensor - Analyzes the room itself — echo, noise levels, music, and acoustics.

Together, these sensors create a personalized listening experience that adapts in real time to what you’re doing and what you’re trying to hear.

This allows Oticon Intent to deliver different sound behavior for different people in the same room — something previous generations couldn’t do.

Personalized Listening in Real Life

Imagine three people entering a busy room:

  • One is walking and scanning for familiar faces
  • One is seated in a one-on-one conversation
  • One is moving between group discussions

With Oticon Intent, each person receives a different sound profile tailored to their movements and listening intent.

This level of personalization is what makes Oticon Intent a meaningful upgrade rather than a small iteration.

Oticon Companion App: Easy Navigation with Personalized Control

Oticon Intent pairs with the Oticon Companion app, available in both the Apple App Store and Google Play Store. Your hearing care professional will typically help set this up during your fitting, and once connected, the app is straightforward to navigate — even for first-time hearing aid users.

From the home screen, you can quickly see your current listening program and battery status, making it easy to manage your devices throughout the day. Switching between programs takes just a tap, allowing you to move seamlessly from automatic mode into custom listening environments as your surroundings change.

Within the app, you can:

  • Adjust overall volume
  • Balance sound between ears
  • Switch between listening programs
  • Create personalized programs for specific environments
  • Fine-tune comfort and clarity
  • Access support resources
  • Locate lost hearing aids using “Find My Hearing Aids”

You can also work with your hearing care professional to set up remote support, allowing for adjustments without always needing to return to the clinic.

While Oticon Intent’s intelligent sensors handle much of the sound processing automatically, the Companion app gives you meaningful control when you want it — helping you tailor your listening experience to your preferences while keeping the interface simple and approachable.

Overall, the Oticon Companion app adds real value by combining ease of use with practical customization, making it easier to get the most out of Oticon Intent in everyday life.

How Oticon Intent Fits in Today’s Hearing Aid Market

Oticon Intent is a premium prescription hearing aid designed for people who want advanced personalization, future-ready Bluetooth, and intelligent sound processing.

Compared to other top-tier devices, Intent stands out for:

  • Real-time sensor-driven personalization
  • Strong AI-based sound processing
  • Improved Bluetooth stability
  • Fast charging

If you’re deciding between Oticon Intent and other leading hearing aids, feel free to get in touch with our team and work with a local hearing professional to decide what is right for you.

Final Verdict

Oticon Intent represents a significant step forward in hearing aid technology.

Rather than focusing solely on louder sound or stronger noise reduction, Oticon has built a system that adapts to your movement, your environment, and your listening goals in real time.

If you’re looking for a premium prescription hearing aid that emphasizes personalization, intelligent sound processing, and future-ready connectivity, Oticon Intent is absolutely worth exploring.

At Soundly, we consider Oticon Intent one of the most advanced hearing aids available — and a strong option for anyone seeking a truly adaptive listening experience. All prescription devices purchased through Soundly include a free hearing test, 60‑day returns, a three‑year warranty, loss and damage coverage, and ongoing support.

If you’re ready to explore Oticon Intent, we’d love to help you schedule an appointment, compare technology levels, and choose the right pair of hearing aids for your needs.

Ready to start? Click “Find Local Care” at the top of the page or get in touch via text or phone at 1 (833) SOUNDLY.  

Thanks for taking the time to learn more—and good luck with your research.

Blake Cadwell
Written by
Blake Cadwell
Amy Sarow, AuD, CCC-A
Reviewed by
Amy Sarow, AuD, CCC-A