Finally, it's happening. Hearing aids are shaking off their tired legacy of big and beige accessories and taking on something that looks more like wearable health-tech products like Aura Ring and Levels.
Yes, hearing aids are getting smarter and handling background noise better (a big deal for anyone who wears them).
But something else is happening. Modern product design has finally entered the conversation.
Hearing Aid Design Innovation At Work
The move to modernity is at least, in part, credit to Eargo. The brand launched a decade ago with a shockingly small, rechargeable, virtually invisible device.
Small hearing aids have been around for a long time in the form of custom-molded products, but Eargo added the visual language of modern technology from packaging to the recharging case and beyond.
Today, Eargo is not the only brand with a consumer-forward design sensibility. Bose, Sony, Jabra, and newcomer Orka have followed suit with recharging cases and consumer-technology-grade apps.
Even traditional leaders like ReSound and Starkey have small and intelligent products with excellent attention to detail.
Still, Eargo has one of the smallest rechargeable products and one of the best unboxing experiences in the category.